Blogs

Smart Hotels: A Win-Win for Hotel Owners and Guests

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Imagine you plan a trip and after a long and exhausting journey, reach the stay to be greeted with a virtual guide who helps you to your room that sets the ambiance just how you like it with a single voice command, exceeding your expectations. Feels like a tall order? Well, Smart Hotel Rooms, can bring this wish to life. What are Smart Hotels? Smart hotels leverage the power of IoT along with data analytics and edge computing to deliver guest experiences that are superlative in nature with intelligent bots, virtual guides, instant services-based devices, etc. IoT (Internet of Things) and other enabling technologies help create an ecosystem of connected devices that gather data and take actions based on insights generated by processing that data. For example, smart controls for the room, smart elevator, motion detection within common areas for lighting manipulation etc. Why Smart Hotels? Hotel owners are looking for options to re-imagine tourism and hospitality post the pandemic, to make the most of the huge influx of guests. One of the ways to achieve is by adding a digital zing to their experience like touchless room entry, instant verification and payment, automatic services, etc. Advantages for owners While creating a hassle-free customer experience is the endgame, Smart hotel rooms also deliver an impressive fleet of services with energy-saving options like automatic lights, temperature management, light intensity control etc. that saves expenses, and the environment in the long run, by being energy efficient and more eco-friendly. You know your hotel has the best customer experience when guests become regulars. With AI powered insights drawn from a combination of IoT data and data from customer preferences, custom hyper personalized options can be made available to guests to create a seamless experience that they would want to revisit. Intelligent devices working in an IoT ecosystem can provide an immediate response based on triggers. They can be of help in identifying emergencies like gas leaks, fires, theft, etc., using smart sensors which can be used by the hotel units to quickly take action. For hotel owners specifically, it helps avoid damages, downtime and extra costs that are incurred because of such incidents. Voice-enabled functions, instant service requests and more provide a great way to interact with guests, reducing the turnaround time and enabling service even during the times when staff might be unavailable. By streamlining and automating processes they become more efficient and productive, resulting in increased net revenue, and helping you achieve the targeted ROI. Smart hotels streamline and automate processes to avoid manual error and effort leakage. For example, if guests want to make a meal order, they can simply place an order through voice-enabled devices. The order straight goes to the restaurant without the need for an individual to monitor it. The same goes for reducing energy consumption with smart lighting, temperature control and more. Advantages for guests Who does not love personalized hospitality? Consider you visiting a hotel and they know what you would like to have as

Blogs

AI & Data: The Silver Lining for the Travel Industry

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Everyone loves a well-planned trip where almost everything goes right and becomes memorable, but we all know, behind most of such trips lies a scapegoat who has been tasked with the research, planning, and booking – leaving the door wide open for the inevitable human error. The buck doesn’t stop there. Tourists of today want holistic options that lets them travel without burning a hole in their pocket. On the other hand, travel operators have suffered enough with the pandemic related slowdown and want to make up for it quickly by creating attractive traveler experiences. To help overcome these hurdles on the road to Instagram-worthy stories, the travel industry has turned to technology. AI and data are being leveraged to deliver optimal solutions that translate into better experience for travelers and cost savings for operators, here’s how. 1. Chatbots Every day, travel websites get hundreds of queries regarding several travel options. Some tourists would like a customized travel itinerary, while some want to check the best month to travel to a certain destination. Answering these questions quickly and accurately with real-time information is something chatbots accomplish with ease. There are different kinds of tourists based on the experience they would like to have – adventurous, off-beat, lavish, budget-friendly etc. It is tricky to come up with an itinerary of places and experiences at a destination that can address each tourist’s custom needs. Chatbots backed with a logical travel algorithm can prepare such customized lists that consider factors like time, cost, destination type, interests etc. based on traveler data. 2. Analytics Data is a powerful entity and with the right insights drawn from it, destinations can flourish with a good influx of tourists. Data driven decisions on offerings, cross selling opportunities and discounts can help travel operators make the most of the current travel scenario. Travelers also benefit from insights that can get them better deals in line with their preferences. Here are some sample use cases on how analytics can be used by travel operators: Predictive Analytics: Predictive analytics help in analyzing predictions like foreseeable flight offers, stay offers, probable disruptions, etc. It helps in better planning for both tourists and travel operators. Real-time Analytics: While predictive analytics share insights into the future, real-time analytics helps to deep dive into the present. Weather conditions, flight delays, price comparisons are some examples of variables that can change travel plans. They influence traveler behaviour and give operators a heads up if things go south, enabling them to swiftly take measures to tackle the situation. Customer Sentiment Analytics: Customer sentiment analytics gathers traveler reviews across different platforms and help travel operators know which parts of the experience delivers the best value and understand the gaps in traveler experience to improve their services. Trend Analytics: Tourist decisions are highly susceptive to trends and influencers. If travel operators want to capitalize on this, they need to have the right insights to understand current and developing trends like staycations, workcations, glamping etc. 3. Targeted Marketing Travelers are fed up
Future of Mobile Application Acquisition and Retention
Blogs

Future of Mobile Application Acquisition and Retention

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June kick-started on a high note with the Mobile Apps Unlocked (MAU) in Las Vegas. Focused on the future of mobile application acquisition and retention, the conference emphasized on some of the biggest trends taking over the digital marketing space. Although it’s been nearly a year since Apple introduced the App Tracking Transparency (ATT) in iOS 14.5, the mobile app landscape is still grappling with its massive influence on user acquisition.  While ATT protects consumers from being tracked by third-party apps, it impedes the collection of identifiers that advertisers essentially leverage for personalized targeting. Coming from a world where marketers championed their audiences and campaigns through complete visibility, this creates a pressing business problem. With this paradigm shift in privacy centricity, brands ought to be smarter with building trust through the relationships with their customers and users. Less data signals now call for custom metrics for attribution that give specific signals to their solution. Additionally, with diminishing attention spans, brands across the globe are unanimously struggling with the fallout of departed app users. And so, with user attrition becoming yet another key business hurdle, brands are at a pressing juncture to unlock the full potential of digital customer experiences. The conference brought together seasoned leaders and subject matter experts who proposed the need for sophisticated platforms that can drive measurable value, support segmentation, creative testing and deliver unique insights across the customer experience. Here, Machine Learning (ML) algorithms have proven to dramatically improve customer experience, maintain customer loyalty and increase engagement. This technology suits all mobile business apps that need predictions and insights from large data sets. Although personalization is believed to drive customer experiences, it will be increasingly difficult to achieve without an integrated system that allows marketing to leverage first-party data. In light of this, user acquisition is now becoming more complex by the day, urging an inevitable focus on making the best efforts in sync with user retention and engagement. However, experts believe that the wide gaps in strategy have been brought by the now obsolete retargeting. Tapping into potential solutions, the industry has identified the use of creatives as the apt pivot in this level playing field. With authenticity believed to aid relatability, data shows that authenticity has made attainability a lot more real. And it is in this tangent that brands are building their digital identity and presence for the current generation, through bite-sized creatives, better known as the TikTok style of engagement. Finally, on the flip side of this booming new digital era, is the marketers’ heavy dependence on developers. Although it has been a familiar and ongoing struggle for brands since the dawn of time, now more than ever it continues to inhibit independent discretion of marketers. The vicious cycle of consumers demanding relevant content and brands becoming more reliant on dev teams, sprint cycles, and app store approvals to launch even the simplest of personalized and segmented campaigns, seems like it is here to stay. But in all, MAU was a testament to
Hospitality sector
Blogs

A fresh perspective of moving forward in the Hospitality sector

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The hospitality sector was one of the worst-hit during the pandemic and requires evolving in these uncertain times with fresh perspectives While looking at trends and data in the past three years, with regards to the hospitality industry, there’s only one thing we know for sure- change is the only constant. Gone are the times when there was a specific set format and a considerable difference between leisure and business travel. From doubling down on investment in relevant technology to accelerating and automating processes to identifying and shifting the way we cater to different groups of guests, it’s about time we take a pause and move forward in a strategic manner as an industry, on the whole. These are some of the many points that were addressed at the 44th Annual NYU International Hospitality Industry Investment Conference, which was a great opportunity to network with industry leaders, and get exclusive insights, perspectives and happenings on everything hospitality. Understanding the prevalent shift in customer expectations, and what we are and should be doing about it-   As of late, lead booking time has considerably reduced to anywhere between 0 to 6 days, with almost 50% of guests making their bookings on the very same day as their arrival. A steady increase can be seen in the rate of impulsive travellers, and the only way to match this pace is to be agile with our technology. Pre-pandemic trends can no longer be taken into consideration, and the steps that we take henceforth has to reflect futuristic thinking. Subscription-based model is gaining high momentum in the high-end leisure travel and hospitality sector. There are also a number of bookings that have already been made for the foreseeable future, which also means a large increase in lead booking times. Companies and brands have to focus on catering to both these groups- impulsive travellers and high-end leisure travellers. A sharp increase can be seen in group travel, with private properties and hotel suites getting booked out faster than ever. While this was not so prevalent a few years ago, more companies turning to remote working and experimenting with 4-day work week is opening up opportunities for an increase in group/family travel and stay. The fact that technology could possibly replace FTE is causing a certain sense of fear in people. While we should definitely be pro-automation, having people handle front office operations is a must. An ideal 10-15% of the process can be automated, and live engagement with customers without having to use Business Intelligence tools is a definite must. We must ponder about how we can use technology better to enable these live interactions and also how automation can enable staff and co-exist with them rather than replace them Events and entertainment are taking a front seat, and travel specifically for this purpose is making a huge comeback. With Las Vegas being completely booked till 2024, it only makes sense to take this new development into consideration whilst strategizing. There is a notable trend
Tech4TH partners with FirstHive to Deliver Intelligent Engagement
News and Events

Tech4TH Partners with FirstHive to Deliver Intelligent Engagement

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March 29, 2022 Chicago, U.S.A — Tech4TH Solutions, an AI-focused global travel technology solutions and services company, today announced its partnership with FirstHive, an industry-leading Customer Data Platform. The partnership enhances the position of Tech4TH in delivering intelligent engagement to its clients in the travel and hospitality industry. It allows Tech4TH to combine its experience in technology, consulting, and domain knowledge of the industry with FirstHive’s data platform, empowering companies to take control of their data and enabling enhanced customer experience and greater marketing ROI. Global enterprises across industries are looking for ways to more effectively gain actionable insights from large data sets using artificial intelligence (AI). Increasingly so in the travel and hospitality industry where delightful traveler experience is not a mere requirement, but a critical decision-making factor. With data flowing from all directions, organizations need complete visibility of each traveler/guest and the associated interactions with the brand in order to tailor personalized offers and experiences. AI becomes the catalyst in enabling this. “Partnership with FirtsHive falls squarely in the sweet spot where Tech4TH is positioned in delivering intelligent engagement to our client’s customers, colleagues, and the community. FirstHive’s Customer Data Platform serves as a starting point to drive intelligent hyper-personalized engagement enabling a 360-degree view of customers,” said Siva Vajjhala, Tech4TH Chief Executive Officer. “As a full-stack Customer Data platform, FirstHive becomes the single source of truth for customer identity and data within our clients’ analytics ecosystem and acts as the central brain or system of intelligence by delivering seamless cross-tool and cross-channel communication for the customer experience and growth teams in an organization.” “We are excited to partner with such a respected company like Tech4TH,” said Aditya Bhamidipaty, founder and CEO of FirstHive. “Together with their advanced AI-powered technology and our state of the art customer data platform, we will breathe fresh air into the hospitality industry through our strategic use of new technologies.” Tech4TH is a brainchild of three technologists, bringing over 75 years of combined expertise in creating innovative tech solutions. Tech4TH’s mission is to reimagine travel by building digital solutions that drive AI-powered intelligent engagement for travel and hospitality enterprises with their customers, colleagues, and the community. FirstHive helps organizations take control of their customer data and provide a suite of tools that enable them to execute highly personalized campaigns that achieve exponentially higher ROIs. This is accomplished by bringing together data from every customer touch point. FirstHive has 100+ product integrations today across CRM, Mobile analytics, Web re-targeting, Voice/Customer care, Cloud telephony, CMS, Ad networks, Programmatic ad tools, Social, etc. Today 30+ large global enterprises including some of Asia’s Top 10 Banks, world’s largest Pet Food company, world’s leading FMCG company, world’s leading Fund Management companies, world’s leading Beauty company, world’s leading Eye Care company, among others leverage FirstHive to drive their marketing objectives. About Tech4TH Solutions: Tech4TH is a global digital solutions and services company focused exclusively on the Travel & Hospitality (“T&H”) industry. It is founded by three technologists with over 75 years of combined expertise in creating innovative tech solutions to deliver client

News and Events

Tech4TH Expands in North America with a New Office in Canada

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Chicago, U.S.A — Tech4TH Solutions, an AI-focused global travel technology solutions and services company, today announced the opening of a new office in the Greater Toronto Area, Canada. The decision is in alignment with their overall expansion strategy in North America, allowing the company to cater to the growing customer demand from the region. The new facility is also geared to attracting the burgeoning local talent in areas of AI/ML and Data Science. It has been and remains a turbulent time for the travel and hospitality industry. With its deep technology and industry experience, Tech4TH is committed to helping enterprises reimagine travel with innovative solutions powered by AI technologies. The new office in Canada will play a key role in building digital capabilities and serving the Canadian travel enterprises in their digital transformation initiatives. “North America is a strategic region for Tech4TH, and Canada is the ideal choice to expand our geographical presence, considering the deep talent pool and competitive cost of business operations. We are keen to invest in local expertise and new talent to meet the growing needs of innovation by the travel businesses in the region and globally. We are excited to watch our business grow from here,” said Siva Vajjhala, Chief Executive Officer, Tech4TH. About Tech4TH Solutions: Tech4TH is a global digital solutions and services company focused exclusively on the Travel & Hospitality (“T&H”) industry. It is founded by three technologists with over 75 years of combined expertise in creating innovative tech solutions to deliver client value. Their mission is to reimagine travel by building digital solutions that drive AI-powered intelligent engagement for T&H enterprises with their customers, colleagues, and the community. For further information, visit https://tech4th.com/. Media contact: marketing@tech4th.com

News and Events

Inaugural Sponsor of Hospitality Innovation (HI) Hub Incubator

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Tech4TH Solutions Becomes Inaugural Sponsor of the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality Innovation (HI) Hub Incubator February 11, 2022 New York, NY — Tech4TH Solutions, an AI-focused global travel technology solutions, and services company, recently became the inaugural sponsor of the NYU SPS Jonathan M. Tisch Center of Hospitality Innovation (HI) Hub Incubator Program.  As part of its new Hospitality Innovation Hub (HI Hub), the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality has launched the Hospitality Innovation Hub Incubator Program for start-ups to develop their businesses by providing a full-scale range of services. The Innovation Hub caters to the disparate needs of the industry and businesses seeking to build the next generation of travel technology products. Extending its commitment to helping enterprises build the next generation of products and customer experiences, Tech4TH is a natural choice to sponsor the program.  “The Tisch Center of Hospitality is extremely well-connected with the travel and hospitality ecosystem. Tech4TH is thrilled to collaborate with its new Hospitality Innovation (HI) Hub Incubator in creating innovative, economical, sustainable, and competitive solutions. We look forward to building and growing this venture, which will facilitate exciting opportunities for start-ups and entrepreneurs who share our passion for leveraging disruptive technologies such as AI/ML in delivering memorable guest and employee experiences,” said Tech4TH Chief Executive Officer, Siva Vajjhala.  “We are very pleased to have Tech4TH join us as our first corporate sponsor for the HI Hub Incubator Program. In doing so, Tech4TH is now a part of our global network of industry leaders in the hospitality, travel, and tourism sector. The company brings deep business and technology consulting expertise with a passion for applying digital technologies to deliver business outcomes—a perfect match for the HI Hub,” concluded Jonathan M. Tisch Professor and Associate Dean, Nicolas Graf. About NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating 26 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. Through its undergraduate degree in hotel and tourism management, it’s graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it serves. The state-of-the-art facilities offer students, start-ups, established industry partners, and investors opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.

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