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The 4TH Idea is a design thinking idea hackathon engineered to give the students of the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality hands-on experience with real-world challenges in the hospitality vertical and generate “Return on Imagination”.   At Tech4TH, we want to inspire a new way of measuring success through “Return on Imagination” – deriving value through innovation. We want to create a platform for emerging professionals to break out of their constraint-based thinking and nurture divergent thinking. When we create a culture of creativity and critical thinking, innovation thrives. This ideathon is one such program for university students to unleash their imagination and share new possibilities in the space of travel and hospitality. The students participating in the hackathon will get exposure to tools and techniques of design thinking that can be applied for future brainstorming, have the opportunity to present their ideas to a distinguished panel of guests, have their work showcased in the eBook published by Tech4TH, and also stand a chance to win some amazing prizes. The ideathon will kickstart on April 11th with a workshop conducted by Reshma Budhia the 4TH idea mentor, that will walk the students through an immersive session on design thinking led problem-solving. Reshma, a Certified Design Thinking Specialist from Emeritus MIT Sloan School of Management, is a creative problem solver. She holds a PG Diploma in Innovation and Design Thinking and authored her first book, ‘I AM’ – a first in the category of illustrated picture books on design thinking. The design thinking session will be followed by the students crafting their pitch, using insights garnered from their on-ground interaction with SMEs within the hospitality landscape. The finale will be a showcase of ideas on April 18th, where the participants will pitch their ideas to a panel of leaders in hospitality. The idea hackathon is all set to bring 4TH imaginative ideas into being. Keep an eye on our LinkedIn page for more updates from the event – www.linkedin.com/company/tech4th About NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating 26 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. They offer undergraduate degree in hotel and tourism management, graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and world-renowned hospitality investment conference. Through these, the students gain the knowledge and skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it

March 29, 2022 Chicago, U.S.A — Tech4TH Solutions, an AI-focused global travel technology solutions and services company, today announced its partnership with FirstHive, an industry-leading Customer Data Platform. The partnership enhances the position of Tech4TH in delivering intelligent engagement to its clients in the travel and hospitality industry. It allows Tech4TH to combine its experience in technology, consulting, and domain knowledge of the industry with FirstHive’s data platform, empowering companies to take control of their data and enabling enhanced customer experience and greater marketing ROI. Global enterprises across industries are looking for ways to more effectively gain actionable insights from large data sets using artificial intelligence (AI). Increasingly so in the travel and hospitality industry where delightful traveler experience is not a mere requirement, but a critical decision-making factor. With data flowing from all directions, organizations need complete visibility of each traveler/guest and the associated interactions with the brand in order to tailor personalized offers and experiences. AI becomes the catalyst in enabling this. “Partnership with FirtsHive falls squarely in the sweet spot where Tech4TH is positioned in delivering intelligent engagement to our client’s customers, colleagues, and the community. FirstHive’s Customer Data Platform serves as a starting point to drive intelligent hyper-personalized engagement enabling a 360-degree view of customers,” said Siva Vajjhala, Tech4TH Chief Executive Officer. “As a full-stack Customer Data platform, FirstHive becomes the single source of truth for customer identity and data within our clients’ analytics ecosystem and acts as the central brain or system of intelligence by delivering seamless cross-tool and cross-channel communication for the customer experience and growth teams in an organization.” “We are excited to partner with such a respected company like Tech4TH,” said Aditya Bhamidipaty, founder and CEO of FirstHive. “Together with their advanced AI-powered technology and our state of the art customer data platform, we will breathe fresh air into the hospitality industry through our strategic use of new technologies.” Tech4TH is a brainchild of three technologists, bringing over 75 years of combined expertise in creating innovative tech solutions. Tech4TH’s mission is to reimagine travel by building digital solutions that drive AI-powered intelligent engagement for travel and hospitality enterprises with their customers, colleagues, and the community. FirstHive helps organizations take control of their customer data and provide a suite of tools that enable them to execute highly personalized campaigns that achieve exponentially higher ROIs. This is accomplished by bringing together data from every customer touch point. FirstHive has 100+ product integrations today across CRM, Mobile analytics, Web re-targeting, Voice/Customer care, Cloud telephony, CMS, Ad networks, Programmatic ad tools, Social, etc. Today 30+ large global enterprises including some of Asia’s Top 10 Banks, world’s largest Pet Food company, world’s leading FMCG company, world’s leading Fund Management companies, world’s leading Beauty company, world’s leading Eye Care company, among others leverage FirstHive to drive their marketing objectives. About Tech4TH Solutions: Tech4TH is a global digital solutions and services company focused exclusively on the Travel & Hospitality (“T&H”) industry. It is founded by three technologists with over 75 years of combined expertise in creating innovative tech solutions to deliver client

Chicago, U.S.A — Tech4TH Solutions, an AI-focused global travel technology solutions and services company, today announced the opening of a new office in the Greater Toronto Area, Canada. The decision is in alignment with their overall expansion strategy in North America, allowing the company to cater to the growing customer demand from the region. The new facility is also geared to attracting the burgeoning local talent in areas of AI/ML and Data Science. It has been and remains a turbulent time for the travel and hospitality industry. With its deep technology and industry experience, Tech4TH is committed to helping enterprises reimagine travel with innovative solutions powered by AI technologies. The new office in Canada will play a key role in building digital capabilities and serving the Canadian travel enterprises in their digital transformation initiatives. “North America is a strategic region for Tech4TH, and Canada is the ideal choice to expand our geographical presence, considering the deep talent pool and competitive cost of business operations. We are keen to invest in local expertise and new talent to meet the growing needs of innovation by the travel businesses in the region and globally. We are excited to watch our business grow from here,” said Siva Vajjhala, Chief Executive Officer, Tech4TH. About Tech4TH Solutions: Tech4TH is a global digital solutions and services company focused exclusively on the Travel & Hospitality (“T&H”) industry. It is founded by three technologists with over 75 years of combined expertise in creating innovative tech solutions to deliver client value. Their mission is to reimagine travel by building digital solutions that drive AI-powered intelligent engagement for T&H enterprises with their customers, colleagues, and the community. For further information, visit https://tech4th.com/. Media contact: marketing@tech4th.com

Tech4TH Solutions Becomes Inaugural Sponsor of the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality Innovation (HI) Hub Incubator February 11, 2022 New York, NY — Tech4TH Solutions, an AI-focused global travel technology solutions, and services company, recently became the inaugural sponsor of the NYU SPS Jonathan M. Tisch Center of Hospitality Innovation (HI) Hub Incubator Program.  As part of its new Hospitality Innovation Hub (HI Hub), the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality has launched the Hospitality Innovation Hub Incubator Program for start-ups to develop their businesses by providing a full-scale range of services. The Innovation Hub caters to the disparate needs of the industry and businesses seeking to build the next generation of travel technology products. Extending its commitment to helping enterprises build the next generation of products and customer experiences, Tech4TH is a natural choice to sponsor the program.  “The Tisch Center of Hospitality is extremely well-connected with the travel and hospitality ecosystem. Tech4TH is thrilled to collaborate with its new Hospitality Innovation (HI) Hub Incubator in creating innovative, economical, sustainable, and competitive solutions. We look forward to building and growing this venture, which will facilitate exciting opportunities for start-ups and entrepreneurs who share our passion for leveraging disruptive technologies such as AI/ML in delivering memorable guest and employee experiences,” said Tech4TH Chief Executive Officer, Siva Vajjhala.  “We are very pleased to have Tech4TH join us as our first corporate sponsor for the HI Hub Incubator Program. In doing so, Tech4TH is now a part of our global network of industry leaders in the hospitality, travel, and tourism sector. The company brings deep business and technology consulting expertise with a passion for applying digital technologies to deliver business outcomes—a perfect match for the HI Hub,” concluded Jonathan M. Tisch Professor and Associate Dean, Nicolas Graf. About NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating 26 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. Through its undergraduate degree in hotel and tourism management, it’s graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and its world-renowned hospitality investment conference, students gain the knowledge and the skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it serves. The state-of-the-art facilities offer students, start-ups, established industry partners, and investors opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit sps.nyu.edu/tisch.