The 4TH Idea – Design Thinking Ideathon at NYU powered by Tech4TH

The 4TH Idea is a design thinking idea hackathon engineered to give the students of the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality hands-on experience with real-world challenges in the hospitality vertical and generate “Return on Imagination”.  

At Tech4TH, we want to inspire a new way of measuring success through “Return on Imagination” – deriving value through innovation. We want to create a platform for emerging professionals to break out of their constraint-based thinking and nurture divergent thinking. When we create a culture of creativity and critical thinking, innovation thrives. This ideathon is one such program for university students to unleash their imagination and share new possibilities in the space of travel and hospitality.

The students participating in the hackathon will get exposure to tools and techniques of design thinking that can be applied for future brainstorming, have the opportunity to present their ideas to a distinguished panel of guests, have their work showcased in the eBook published by Tech4TH, and also stand a chance to win some amazing prizes.

The ideathon will kickstart on April 11th with a workshop conducted by Reshma Budhia the 4TH idea mentor, that will walk the students through an immersive session on design thinking led problem-solving. Reshma, a Certified Design Thinking Specialist from Emeritus MIT Sloan School of Management, is a creative problem solver. She holds a PG Diploma in Innovation and Design Thinking and authored her first book, ‘I AM’ – a first in the category of illustrated picture books on design thinking.

The design thinking session will be followed by the students crafting their pitch, using insights garnered from their on-ground interaction with SMEs within the hospitality landscape. The finale will be a showcase of ideas on April 18th, where the participants will pitch their ideas to a panel of leaders in hospitality.

The idea hackathon is all set to bring 4TH imaginative ideas into being. Keep an eye on our LinkedIn page for more updates from the event –

About NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub

The NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, now celebrating 26 years of academic excellence, is a leading center for the study of hospitality, travel, and tourism. Founded in 1995, the Tisch Center was established in response to the growing need for hospitality and tourism undergraduate and graduate education. Its cutting-edge curricula attract bright, motivated students who seek to become leaders in their fields. They offer undergraduate degree in hotel and tourism management, graduate degrees in hospitality industry studies, tourism management, and event management; a plethora of Professional Pathways programs; and world-renowned hospitality investment conference. Through these, the students gain the knowledge and skill sets that enable them to manage change, to communicate, to thrive in complex work environments, and to advance the businesses of hospitality, travel, and tourism. The Tisch Center recently launched the Hospitality Innovation Hub (HI Hub), which will foster entrepreneurship and creative solutions for the industries it serves. The state-of-the-art facilities offer students, start-ups, established industry partners, and investors opportunities to learn, discover, innovate, and invest. For more information about the NYU SPS Jonathan M. Tisch Center of Hospitality, visit

About Tech4TH Solutions

Tech4TH is an innovative technology company born out of a desire to reimagine the guest experience using cutting-edge digital technologies. For us, travel and hospitality technology go beyond simply making a positive impact on the guest experience to actually having an “intelligent engagement” with guests, and the communities that our customers operate in. We leverage artificial intelligence to enable this kind of transformative and seamless guest experience. We bring more than 150 years of cumulative experience of our core team in the travel and hospitality industries, coupled with our own AI accelerators, frameworks, and solutions, which reduces the time it takes to build solutions for our customers.

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